eFinancialCareers

• Company

  Société Générale - UK

• Location

  UK-London

• Remuneration

  Not Displayed

• Position Type

  Employee

• Employment type

  Full time

• Updated

  05 Aug 2008

• eFC Ref no

  454262

At the heart of the business, the Marketing-Press Relations Manager designs and implement strategies in order to build the profile of SG CIB's products & services, people, deals and achievements.

• With direct access to regional heads and responsibility for a specific set of business lines, the Marketing-Press Relations Manager uses all channels such as press relations, sponsored articles, roundtables, and pitching for awards to build the business image of the firm with media and connex bodies.
• Working in an international Media Relations team and a European environment, the Marketing-Press Relations Manager craft messages, press releases, events and pitches in order to help the business achieve its goals.
• With the ability to understand the corporate and investment banking products & services, the Marketing-Press Relations Manager is the main interface between SG CIB's spokespeople and journalists (print, wires, TV etc).
• Very good writing skills and experience of the capital markets are required.

Main Responsibilities

• Know business line and corporate strategy so as to carve key messages as appropriate • Build media programmes and plans; monitor & evaluate, provide feedback to management, implement adjustment and success assessment • Advise business lines on appropriate strategy with media • Build relationship with editors and journalists to maintain/increase profile of the organisation • Determine topics for media roundtables and interviews – organise them accordingly • Write and issue press releases.
• Pitch for awards, forward features, special issues and other platforms that can boost the profile of the business lines and position SG CIB as a bank of reference in its areas of excellence.
• Arranges entertainment and social events to foster relationships between spokespersons and journalists.
• Propose and organise media training for spokespersons • Advise spokespersons on topics, approach, messages and strategy with the media • Handle media calls and determine best course of action • Seeks to rectify inaccurate or erroneous statement about the company if appropriate.
• Co-manage the UK PR agency

Degree of Autonomy
• Responsible for adherence to business strategy and positioning in the context of media relations.
• Responsible for ensuring that spokespersons are aware of corporate guidelines regarding dealings with the press.

Internal & External Contacts
• Key relationships: the bank's Spokespersons & targeted journalists and editors.
• Work with external suppliers such as PR agency, media trainers etc.

Education
• University educated

Past Experience
• Experience in Marketing, Media Relations, Press Relations or Journalism

Languages
• Fluent English
• French is useful but not necessary

Technical Skills
• Writing skills
• Marketing skills
• Press relations skills

Personal Abilities
• Open-minded, ability to develop good relationships at all levels, confidence in dealing with senior management • Enthusiastic, dynamic, innovative, team-player • Creative, convincing, adaptable, well organised, and keen to propose & contribute new ideas

Information for Direct Applicants

For applicants responding to an internet advertisement rather than being submitted by an agency - if you experience difficulties in applying for this position, please email your application to: lon-hr-jobs@sgcib.com Please include the position title in the subject line of your covering email.