Job Purpose:
The role requires a strong communicator and wordsmith, with the ability to absorb and understand messaging requirements from business, stakeholder and perspectives, in order to create compelling awards pitches and incisive client messaging that promotes our industry visibility, market credibility and client interest to engage us in discussions relating to their transaction services and commercial banking needs.
This person will also be instrumental in planning and staging key conferences and events on our marketing calendar, and leverage existing client communication channels to project thought leadership and position our innovative solutions to the market place.
The role reports to the Sector Marketing Head for Corporates and Public Sector.
Job Background/context:
Citi's Global Transaction Services is a leading provider of cash management, trade finance, securities and fund services to corporations, public sector entities and financial institutions around the world. With a global network spanning over 100 countries, we are uniquely qualified to service clients with local and cross-border interests and provide integrated reporting and management. Our consultative approach and focus on relationship banking enables us to help clients address strategic financial and operating issues such as working capital and liquidity management, treasury integration, supply chain management, and exposure/risk management.
Global Transaction Services (GTS) offers a broad range of cash management, treasury, trade, custody, clearing, fund administration, securities financing, depositary receipt, and agency and trust services. Our global platform is unique in the industry for its reach, interoperability and flexibility. It provides clients with timely, accurate information and dynamic, web-based tools to effectively manage their securities portfolios, financial positions, working capital and supply chain around the world. Combined with a worldwide network of dedicated and experienced transaction services professionals, Global Transaction Services is well suited to serve clients anywhere they do business.
Key Responsibilities:
Create and manage effective channels of client communication, eg. client newsletters and bulletins
Work with coverage, sales and product teams to create effective marketing collateral (ie. brochures, bulletins, videos, place-mats, etc.)
Develop and prepare client case studies in collaboration with coverage and sales teams, and with clients
Collate and write winning awards pitches to maintain our poll position on key industry league tables
Work with our client coverage, product sales and product management teams across the region to plan, conceive and effectively stage major conferences and events, and effectively execute on client campaigns that promote engagement and strategic dialogue.
Development Value:
Broad regional and global business exposure
Ability to work effectively in close partnership with the rest of the marketing team regionally and globally, and coordinate with sales, client coverage, product and geographical organizations in a matrix-managed environment
Understand clients' business and technical/infrastructural needs; apply marketing principles to drive client interest and influence buying decisions in a complex B2B environment
Steep learning curve
Opportunity to develop a very broad skill set enabling further development into various roles across the business
Skills
Knowledge/Experience:
Marketing background combined with client facing experience is an asset to the role
Ability to effectively manage multiple projects, and ensure there is momentum and timely delivery of high quality output
Knowledge and understanding of transaction banking sales process and key solution sets would also be a benefit
Skills:
Strong interpersonal skills and penmanship essential to the role
Ability to define and articulate business messaging from the client perspective
Strong execution skills: thorough follow-through & attention to detail
Highly organized with natural ability to multi-task and comfortably manage multiple projects
Qualifications:
Degree in business, economics, marketing communications or related discipline (Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience)
Competencies
Committed, trusted team player
Creative, innovative, high energy with strong initiative
Organized; able to comfortably work multiple projects simultaneously and effectively
Ability to operate in a heavily matrixed environment
Thrives in a busy, dynamic environment being part of a high performance team
UK
